• 1
  • 2
  • 3

Portfolio

Creative Video Production Denver, Colorado
Cool Motion Graphics Video Production Denver, CO
Video for Human Resources
 
College Promo Video Denver, CO
Television Show Video Production Denver, CO
 
Music Video production Denver, CO
 
 
Best Video Production Denver, CO Client List

Welcome to Joyco

Creating What the Imagination Envisions

Creating What the Imagination Envisions®

Hi, welcome to Joyco Productions. We love to help companies like yours solve their communication problems. So what are you trying to do?

Do you need to inspire 10,000 employees? Are you tired of explaining your services over and over? Maybe you have a new product to launch or you need to connect with your customers on a personal level.

If yes, then you’re in the right place.

Thomas Edison once said, “Opportunity is missed by most people because it is dressed in overalls and looks like work.” While your opportunity may look like work to you, to us your opportunity means creative problem-solving.

You don’t need to worry about what it takes to produce an effective video. You have enough on your plate as it is. Rest assured, we’ve got this!

It all starts with an easy-going environment. We know how important it is to stay relaxed which keeps the creative juices flowing. Just ask our friends at Boston Market.

We’ll brainstorm with you, we’ll actually listen to you and together we’ll work to create engaging, informative content that powerfully appeals to your audience, like our animations for Towers Watson.

So scroll down. Keep exploring. Then give us a call to talk about your opportunity.

P.S. Make sure you stop by our blog to learn more about video marketing including tips, action items, and new ideas.

 

Awards Won


1

We have our own collection that you'll see in our office when you stop by, including awards for production and graphics and animation.

Employee Experience


1

Yes, that's in years. We have been around the block a few times so rest easy and enjoy your creative spectacle.

Joyco's Age


1

We started back in '87 (before some of us were even born!) and have been growing and adapting ever since. 

3 Ways to Have Your New Employees Love Your Training Videos

I’ve been there. I’ve watched them. You sit and watch because that’s what you’re supposed to be doing.

So how do you avoid boring training videos? Maybe you Google it.

If you Google “How to make an effective training video,” you’ll get results that discuss production quality and general things to remember when making your video.

Let me save you some time:

They all say the same thing:

  • Match the visual with the audio and titles
  • Show people what you’re talking about
  • Make it linear (Step1 then Step2 then Step 3, etc.)
  • Keep the script conversational.
  • Split the video into smaller pieces

These aren’t bad things, but they will only take you so far in keeping the attention of your employees.

I want to share with you a few ideas that will take your next training video from typical to memorable.

1.) Thinking Outside the Box, but Not Too Much 

Most training videos revolve around a talking head. That means that there is a “host” or main person speaking and acting as a guide throughout the training video.

C’mon, guys.

You can do better than that.

You don’t need to go full cinematic, but I know you can come up with something a little more engaging. The airlines broke out of their shells in recent years with the dawn of the entertaining safety video.

Maybe you could have your business under attack and the only way to save it is for the new guys to do their job. This would be really easy to make super cheesy and maybe that works for your company or maybe you have to try extra hard to make it cool.

You could send your new team on a mission throughout your building and at each spot is a video clue to solve the mystery or catch the bad guy.

Or if you’re into new technology and trendsetting you could create a virtual reality world and transport your trainees into an alternate universe where they learn new skills.

I’m just brainstorming. The possibilities truly are endless. And I can almost guarantee that you wouldn’t have anyone dosing off during those experiences.

Turn the training into an experience instead of a lecture and your new hires won’t forget it.

I know some of these training video methods are a little out there. Don’t go too crazy because the focus needs to be on the content you are relaying, but don’t be afraid of adventure. Which conveniently leads to my next point.

2.) Make Them Pay Attention 

Whatever idea you land on you need a storyline. People very easily get sucked into compelling stories.

Why do you think Country music has stuck around? It isn’t because of the music. It’s because the artists tell a lot of stories through their lyrics.

So what makes a good story?

Well, let me simplify it for you:

You need a beginning, middle, and end. You need a hero and a villain. You need a little conflict right at the beginning and a few conflicts throughout the story that grow in intensity, then a final epic conflict at the end. And you need the hero to win.

This is a dramatic oversimplification of the formula to a good story, but if you can stick to what I just laid out, you’ll be just fine.

Figure out a way to involve your new team in the story and you’ve landed on a gold mine.

Do this and people will remember the video and what was in it. After all, that’s the whole point of the video, right? For them to actually remember what they watch?

3.) This Next Element is the Biggest Miss by Almost Everyone 

So here is one of the biggest pieces of advice I can give you to remember as you brainstorm your next training video.

Show your company’s personality.

The easiest place to do this is through the script. Everyone recommends that you write conversationally and they’re right. I’m going to define that word for you just so that we are clear on what I mean.

conversational writing [kon-ver-sey-shuh-nl rahy-ting] Writing the way you talk.

If your company has a fun personality then why would you strip the script of that fun? The script should feel like a conversation. It should be directed to the newbies.

Hint: It feels more personal if you write it to 1 person. Yes, one person.

If you have some inside jokes at your company, throw those in there. If your company has been labeled or stereotyped, make fun of yourself a bit. Your employees will appreciate it and feel more comfortable.

The business world seems to have defined “conversational” as avoiding big words, but there is so much more to it and it’s an incredible way to establish a connection with your new crew.

Don’t waste this opportunity. Give your new recruits something they want to watch instead of something they have to watch.

I hope you got something valuable from this. If so let us know in the comments below. Also feel free to share examples of training videos good or bad.

P.S. For some information on employee motivation check out this article by Glenn Llopis.

Video Production Services

Cool Video Production Services Denver, COvalue Video Production Services Denver, CO

The Team

The Face of Leadership - video production Denver, CO

Bob Coffin

CEO and President

Bob is the big dog. Now there are two things he really enjoys: the theatre and our equipment. He would be the first (and probably only one) in line to see a play about an audio engineer and his misfit mixer.

Master Editor/Animator Denver, CO

Tom Hofmeister

Creative Director/Editor

Tom has been at Joyco for about 15 years as a creative director. If you need something cool, Tom's your guy. And as the father of two he makes for a great babysitter! (But you didn't hear that from me.)

excellent camera skills Denver, CO

Mark Flick

Director of Photography

Mark is a tough one to explain in a sentence or two. Let's try: expert camera tech, goofy, helpful, eats anything (even when he shouldn't), straight-forward, super friendly, genuine.

Video Marketing Production Denver, CO

Andrew Gabbert

Marketing Communications Assistant

As the youngest team member, Andrew's a production assistant, marketer, and web developer all in one. If only we could get him to quit listening to that racket he calls music.

Organized video production, Denver, Colorado

Julie Peterson

Office Manager

Our resident Broncos expert, Julie keeps all of the company stuff straight. With a young one and another on the way she's as fierce as ever and holds us accountable to ourselves. 

The Face of Leadership - video production Denver, CO

Bob Coffin

CEO and President

Bob is the big dog. Now there are two things he really enjoys: the theatre and our equipment. He would be the first (and probably only one) in line to see a play about an audio engineer and his misfit mixer.

Master Editor/Animator Denver, CO

Tom Hofmeister

Creative Director/Editor

Tom has been at Joyco for about 15 years as a creative director. If you need something cool, Tom's your guy. And as the father of two he makes for a great babysitter! (But you didn't hear that from me.)

excellent camera skills Denver, CO

Mark Flick

Director of Photography

Mark is a tough one to explain in a sentence or two. Let's try: expert camera tech, goofy, helpful, eats anything (even when he shouldn't), straight-forward, super friendly, genuine.

Video Marketing Production Denver, CO

Andrew Gabbert

Business Development

As the youngest team member, Andrew's a production assistant, marketer, and web developer all in one. If only we could get him to quit listening to that racket he calls music.

Organized video production, Denver, Colorado

Julie Peterson

Office Manager

Our resident Broncos expert, Julie keeps all of the company stuff straight. With a young one and another on the way she's as fierce as ever and holds us accountable to ourselves. 

Featured Blog Posts

  • 1
  • Have Your New Employees Love Your Training Videos Read More
  • 3 Ways to Boost Your Marketing Campaign Read More
  • Working with Kids in Video Production Read More
  • Build Real Awareness for Your Nonprofit Read More
  • Tell Your Own Story and Illicit a Response Read More
  • 1

Contact Us

Behind the Scenes Boston Market All Good Campaign

Address

Joyco Productions
8795 Ralston Road
Suite #113
Arvada, CO 80004, USA

Phone

720-541-7905

Email

This email address is being protected from spambots. You need JavaScript enabled to view it.