Depending on the size and budget of the production, each of these areas can be quite extensive and complicated or simple and small with roles combined into one or two people and minimal equipment. Pre-production is where the scope of the production is set and how the production will proceed with the allowed budget.
Ultimately, the look and production values of a video are set by how much time and money are available for a given project. But first a number of questions must be asked and answered.
- What is the purpose for the video?
- What is the vision for the video?
- What is the budget?
- What is the schedule?
- Who will write the script?
- What locations will be used for the production?
- How much time can be spent shooting?
- What type of camera should be used?
- Will special equipment need to be rented?
- Will the on-camera talent be professional actors or members of the company staff?
- Will specialized crew members need to be hired for the shoot, for instance a makeup artist or audio engineer or special security personnel to insure the safety of the production process?
- How much time will be allotted for editing?
- How much of the budget can be spent on the post-production process?
- How will the finished product be distributed?
- How and who will archive the finished product?
Once these questions are answered and priorities established, the production can proceed in an organized fashion that is understood by all parties involved.
Have any unanswered questions about the production process? Ask the in the comments below or give us a call!