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How to Know When You Need a Bigger Budget For Your Video - Part 2: Post-production

 How Much Money Does it Take to Make a Good Video Part 2 Post Production

All right! You’ve made all the critical decisions regarding the production of your video. Shooting went well. You got all the footage necessary to illustrate your script and you now have copious amounts of raw footage in the “can” ready for post-production.

Post-production most commonly refers to “editing.” The term “editing” means many different things in modern video production, so lets break the editing process down into its component parts so we better understand where your editing budget may need to increase or where you can save money by condensing the process or skipping unnecessary steps.

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Video Marketing Example - Rothschild Safaris

Rothschild Safaris - Video Marketing Example

This week I sat down with Kimberly Brokling from Rothschild Safaris, a luxury travel agency in the Denver area, to talk about how they use video in their marketing and what it does for them. I hope this serves as inspiration and encouragement to other small businesses out there :)

You can listen to the recording below or read the transcript under that if you prefer. Enjoy!

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How to Know When You Need a Bigger Budget For Your Video - Part 1: Production

How Much Money Does it Take to Make a Good Video Part 1 Production

As I’ve often mentioned to my son, all professional endeavors, if not all human endeavors, are a function of four key elements: Time, Money, Ability and Desire. There may be a couple more elements you can think of, but for the moment, I’m going to limit our discussion to the element of money.

Let’s explore the “money” question in regards to video production.

You’ve decided to get a video for your company or organization. Maybe you have a dollar figure in mind as to what your budget is and maybe you don’t, but you do have the nagging question in mind: “How much money do I actually need to produce the video I want?”

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Video Marketing Example - Greenway Dent Solutions

Greenway Dent Solutions Video Marketing Example

This week I sat down with Jess Eymann from Greenway Dent Solutions, a small business in the Denver area, to talk about how they use video in their marketing efforts and what it does for them. I hope this serves as inspiration and encouragement to other small businesses out there :)

You can listen to the recording below or read the transcript under that if you prefer. Enjoy!

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