1. Set firm objectives
To get the most out of your onboarding videos, set specific objectives.
Does your company want to explain benefits, introduce the company culture, or present specific job skills training? Defining precisely what you expect the video to do for you will prevent scope creep and provide a benchmark to measure the success of your messaging. And make sure your list of key messages are based on your objectives.
2. Keep it simple
Resist the temptation to tell everything there is to know in one long video. If there are several topics you need to cover, break the content into segments. For example, produce separate videos to welcome new hires, explain benefits, show how to handle time, attendance and vacation, or demonstrate employee conduct expectations.
By the way, these types of videos don’t have to be boring just because they may not cover the most exciting topics. Benefits explanation videos don’t have to be plain-as-vanilla just because benefits can be confusing. Culture videos can be much more than 5 minutes of cheesy photos of smiling employees doing their jobs with a voiceover talking about how great your company is (see #3).
3. Avoid talking heads
As excellent an executive as your president may be, a three-minute video showing him or her sitting at a desk and talking is probably not the most effective way to spend video production money. Work with your production company to develop a more visually interesting way to make employees feel welcome. (We have lots of ideas floating around in our heads that we’ve been able to incorporate into benefits explanation videos for Towers Watson and their clients as well as others like Boston Market.)
Have you thought about incorporating interactive video into your onboarding to spice things up and keep your employees engaged? Ask us about how to keep the attention of your team instead of waiting to see how loudly they’ll snore this time. Nothing personal against you or your company, but most organizations act on the idea that creativity should be reserved for the marketing departments whether they admit it or not. Your employees are just as susceptible to CVS (No, not the business. I’m talking about Crappy Video Syndrome) as your customers are.
Ok, enough of the soapbox.
4. Show, don't tell
One of the most basic rules of communications is “show, don't tell.”
Video is the perfect medium to do this. For example, rather than say you expect great customer service, show exactly what great customer service looks like using real front-line employees.
Remember, at Joyco you have our permission to ask for more than the typical smiling employee. Be different. Throw some creativity in there and tell a story that your employees will remember. It may surprise you how much that one extra brainstorming session can pay off to take your video just one step further.
5. Take advantage of video’s flexibility
New-hire orientation can be very overwhelming. With so much information to take in at one time, the new-hire can have trouble remembering much of it. Consider making several videos available that your employees can complete at their own pace.
Although video has proven itself over and over again as the most engaging medium for information, people can still lose interest when it doesn’t have the appeal of a Hollywood movie. Breaking your message up into bite-sized chunks allows your new employees to still get all of the information without the need for a full pot of coffee.
You can store the videos on YouTube, a company shared-drive, or your company’s intranet and give the employee time to view all the videos. This will increase retention of information and keep the employee from feeling weighed down.
6. Keep your audience in mind
New-hires have a lot of questions. Ask yourself, if you were new to the company, what would you want to know? Then provide answers to those questions.
A recent survey by Allied HR IQ showed that high turnover rates are often the result of poor onboarding. This is so important that you should read that sentence one more time!
Properly integrating video into new-hire training can go a long way to improving onboarding and make plugging new employees into the organization’s culture easier for your new-hire and for your company.
Have any questions? We’ve done a lot of these kinds of videos so we’d love to hear from you to help you out even more!
You might think about including a section in your video training about the proper mindset. This infographic shows some of the traits that successful business people have in common. Empower your new employees by sharing this infographic with them and addressing it in a video.