What did exist was a prototype of the Easy-Cal and the hardware and devices Lifeloc hoped to attach to the Easy-Cal. Tom Hofmeister, Joyco’s resident computer graphics designer, immediately recognized the need to “create” the “finished” Easy-Cal in operation, using sophisticated computer software like Cinema 4D, to give prospective Easy-Cal customers an idea of how the device would work and why they would benefit from purchasing a unit.
Fortunately, Lifeloc knew what the prototype Easy-Cal was to look like as a finished product. Tom was able to take their CAD designs and import them into Cinema 4D and begin to build a virtual version of the device. Also helping the project along was the fact that other elements of the device actually did exist in real life. Tom had Joyco’s Director of Photography, Mark Flick, shoot HD video of LCD screens, touch pads and bottles of nitrogen that are all used with the Easy-Cal, with the idea of adding them to the CAD designs.
Lighting and relative positions of these pieces of hardware within the video frame was crucial. Tom worked with Mark to achieve the right angles and shadows that would allow the seamless integration of the images. Several especially tricky shots involved adding a “finger” to the shot to simulate “pushing” a button on several LCD touch screens that controlled the device. Getting the “finger” the right size and positioned correctly over the “button,” required using a piece of glass to act as the surface of the screen. Behind the glass Mark placed chroma key green screen material so the background could be matted in later using Cinema 4D. Of course Tom was the cooperative “finger” model.
Once Tom had all the elements together and properly arranged in the 4D software, it was a only a matter of time before the final images were “rendered.” Because of the complicated nature of the images and movements required by the client to show the machine in operation, rendering took many hours. But the wait was worth it. The resulting images were “photo” realistic. It’s difficult to distinguish which elements are “real” or “virtual” in the video.
Voice-over narration provided by Joyco’s in-house voice talent, Marketing Director Fritz Kerr, adding the finishing touch of credibility and authority.
Lifeloc was very pleased with the results. Their business is very competitive, so being first to market with devices asked for by clients, can spell the difference between quarterly profits or losses. With Joyco’s help, Lifeloc Technologies was able to market the Easy-Cal successfully and gain a foothold in the calibration segment of the breath alcohol testers market.
This is not the first project Joyco has produced for Lifeloc. Several other products are featured in videos produced by Joyco, including the “Two Attractive Ladies Drinking and a Lifeguard Breath Alcohol Tester” video which went over big on YouTube.
Thanks to these successful videos and other projects completed for the company, Lifeloc has become a long term client of Joyco Productions.