This year the project experience was different in that the concept was mostly footage based instead of graphic based.
After a few creative meetings with CCU staff, Joyco crafted the concept of "A day in the life" of a student. All the different aspects of life for a CCU student in the course of a year. The adventure spans from waking up in a tent, to going to class, to spending the afternoon skiing, to heading downtown and engaging in the community. One of the important aspects for us was weaving together CCU's unique community, location, academics, athletics and spirituality for a total visual experience.
Early on we decided to let the music direct our editing choices, connecting graphics, effects and footage with the beats in the song. Each logo (or title) was designed by our team in conjunction with CCU's current look book. We added a twitch to the footage, color effects from Red Giant Magic Bullet Looks, lens flare transitions, and tracking within the titles.
Another amazing experience creating a recruitement video for CCU's prospective student. Visit their website www.ccu.edu for more information about their educational opportunities and experiences.