I’ve been heavily involved in a lot of the strategizing and planning for 2016 in sales and marketing, which has led to a lot of research. In so many articles about the “10 things your marketing department needs to nail in order to nail 2016” they talk about better content, better timing, more this and less that.
What I don’t see so much of is advice to build deeper relationships. I’m not talking about more social interactions. I mean see more people. Lend them a helping hand. If content is going to be helpful, great! If a cold-call service is going to get you there, awesome! But maybe it isn’t.
Christmas is a time for serving others. We do so by giving gifts, helping to clean the house before family arrives, maybe even taking an extra shift at work to let someone else go home early.
Business should be no different. It doesn’t matter whether you’re in Sales, Marketing, Customer Service, Design, Product Development, Management, or Custodial Services, you should be focused on serving other people.
And how do you do that?
You get to know them as a real person.
When your focus is on how many meetings you can schedule or how many people open your emails or how many toilets you can clean in a day your focus is no longer on the people around you. That means that your potential to make a difference in their lives diminishes dramatically.
That’s not to say that it’s wrong to look forward to more sales or plan for more efficient communications or strive for more likes on Facebook. All I’m saying is that if those are your end goals, you’ve missed the mark.
If you can treat people like real people instead of like prospective clients or dollar signs or click-throughs you’ll see the other things fall into place.
So don’t be afraid to ask others about their family or their hobbies. Strive for a personal connection. That personal connection has landed me meetings, interviews, and clients. It works.
Now I realize that for some organizations, it’s nearly impossible to get face-to-face with your audience or employees all the time, but find ways to put them first and they’ll notice.
At Joyco, our goal is to meet you in-person. That way we can really get to know you. How much more pleasant would sales or customer service or any other part in business be if we were concerned more with others than with metrics? Sales people might actually get their good reputation back!
Don’t lose the forest for the trees. People matter. Treat them accordingly.