Finding an Emotional Connection with Your Audience
What kind of emotion will your audience respond to? Moreover, what kind of problem can you solve for them?
I am going to assume that you are awesome and that your company was founded to help make others' lives better. If that is the case then the trick is to share tell your story in a compelling way that ellicits a positive response from your audience...if you don't care about other people then all I have to say is good luck.
This doesn't necessarily mean you exaggerate the problem like some crappy infomercial. You should be honest about it because if it is truly a problem your audience faces then they will be happy to hear about your solution.
By doing this, you've found your emotional angle. Then you have to show who you are and your trustworthiness.
Telling Your Story, and Going Behind-the-Scenes
Most businesspeople have an interesting story or background about how they ended up in their field. It's important to find yours, but you should never create a false story since we all know it frequently comes back and haunts you later.
Find an emotional connection again that people relate to and tell it through actors or through past video/pictures of yourself. If it's a hardship story, you've already tapped into a major emotional well that has proven successful many times before.
Even more so, your video should show behind-the-scenes footage of how your product or project gets made. Introducing the people who make this possible also helps bring added transparency and makes your company more relatable.
Most of all, people want to know the product they buy from you is well-made and perhaps using materials they deem appropriate to the environment.
To summarize, KNOW YOUR AUDIENCE AND HOW THEY WILL RESPOND.
Let us help you tell your story and showcase your company's story here at Joyco MultiMedia.
Contact us and we'll work closely with you through the entire video process so the result is exactly what you want.