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Portfolio

Creative Video Production Denver, Colorado
Cool Motion Graphics Video Production Denver, CO
Video for Human Resources
 
College Promo Video Denver, CO
Television Show Video Production Denver, CO
 
Music Video production Denver, CO
 
 
Best Video Production Denver, CO Client List

Welcome to Joyco

Creating What the Imagination Envisions

Creating What the Imagination Envisions®

Hi, welcome to Joyco Productions. We love to help companies like yours solve their communication problems. So what are you trying to do?

Do you need to inspire 10,000 employees? Are you tired of explaining your services over and over? Maybe you have a new product to launch or you need to connect with your customers on a personal level.

If yes, then you’re in the right place.

Thomas Edison once said, “Opportunity is missed by most people because it is dressed in overalls and looks like work.” While your opportunity may look like work to you, to us your opportunity means creative problem-solving.

You don’t need to worry about what it takes to produce an effective video. You have enough on your plate as it is. Rest assured, we’ve got this!

It all starts with an easy-going environment. We know how important it is to stay relaxed which keeps the creative juices flowing. Just ask our friends at Boston Market.

We’ll brainstorm with you, we’ll actually listen to you and together we’ll work to create engaging, informative content that powerfully appeals to your audience, like our animations for Towers Watson.

So scroll down. Keep exploring. Then give us a call to talk about your opportunity.

P.S. Make sure you stop by our blog to learn more about video marketing including tips, action items, and new ideas.

 

Awards Won


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We have our own collection that you'll see in our office when you stop by, including awards for production and graphics and animation.

Employee Experience


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Yes, that's in years. We have been around the block a few times so rest easy and enjoy your creative spectacle.

Joyco's Age


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We started back in '87 (before some of us were even born!) and have been growing and adapting ever since. 

Viral Videos: What’s the Secret?

1. Know Your Audience

The key is to understand that your audience for your particular marketing message ISN’T EVERYONE. As much as you want to believe that your product or service is for everyone I can almost guarantee you that you’re wrong.

Even people who sell air don’t market to everyone. They find people who struggle to breathe and those who interact with that group.

So first you need to narrow down your audience. The more specific you are, the easier it will be to connect with them. Are you talking to high school students? Parents? People with one eye and a cat named Caticus Maximus? Those who have lived in more than 6 cities? Software companies bigger than 20 employees in Denver?

This is important because reaching 80% of your audience classifies your message as viral no matter what size your audience may be. In other words, “viral” is relative.

Figure this out then learn about them. Do they like bathroom humor? Do they prefer educational videos with a 1940’s flair? Is the cheesy feel-good video the best route? Would they respond better to a tugging at their heartstrings or fascinating them with sci-fi?

But don’t stop at what type of videos they watch. Find out what their problems are in their jobs. Find out if they’re typically married or have kids. Find out what causes they care about. Find out what their bosses care about in the business.

Now, this step is great, but it means nothing if you don’t use it.

2. Give Them What They Want

One of the biggest mistakes too many companies make in their marketing is making it all about themselves.

95% of the time your customers and clients don’t care about how long you’ve been in business or how happy your employees look. (I made that number up, but it’s so true!) So quit wasting their time and give them content that they want to watch.

Are they largely Star Wars fans? Relate Star Wars to your company in a creative way no one had thought of before. Does 90% of your audience own at least one cat? Compile one of those cat videos and watch it fly on YouTube. Maybe 90% of your audience hates cats and owns dogs. Make a video about cats acting stupid.

Your video of you talking to the camera about how awesome you are at your job with your logo in the corner isn’t going to turn heads. If you are dead set on talking about your business you can get away with that if you inject humor or other unexpected twists. Changing things up is a great way to start down that viral road, but the same old same old won’t get you anywhere.

3. Give It to Them When They Want It

Timeliness is huge when it comes to virality. If your timing is off by any amount of time then it doesn’t matter how perfect your script is, your audience won’t care.

Current events and other popular material can help guide your timing decision, but ultimately it’s up to you.

 

So that’s about it. Many of you may go to your video production company looking for a viral video, but the fact is that you have more control over that than we do.

It’s your job to know how to talk to your audience. It’s our job to then take that idea and produce a video that’s better than a Broncos victory on Sunday.

That’s not to say that we can’t help you shape your message. We’ve been around a long time and have plenty of experience crafting successful messages. But the fact remains that you’re going to know your audience better than we will.

P.S.

If you look at viral videos of the past you’ll notice that the vast majority of them use one or more of three tactics to connect to the masses: humor, others’ pain, and eye sweat.

If you can appeal to someone’s sense of humor successfully then they’ll gladly pass it along to their friends. Along the same vain, if you can poke fun of others’ pain (when it isn’t too serious) people will gasp and then share it. Just look at the horde of fail videos out there.

Now, by eye sweat I mean tearjerkers. Give people warm fuzzies and they’ll appreciate it enough to share it with their friends.

For example, have you ever seen a video of a soldier surprising his family by coming home early? Of course you have. Did you get goose bumps and a stupid smile on your face? Of course you did.

Why?

Because you’re a human and humans like that kind of stuff.

It may not be appropriate for you to include a soldier returning from a tour, but learn from the principles at work and apply them to your marketing.

This stuff works. Do it.

P.P.S.

Don’t forget to learn from your past experiences in order to improve your success rate. Find out what worked and what didn’t then adjust your strategy.

P.P.P.S.

That’s all, folks.

Video Production Services

Cool Video Production Services Denver, COvalue Video Production Services Denver, CO

The Team

The Face of Leadership - video production Denver, CO

Bob Coffin

CEO and President

Bob is the big dog. Now there are two things he really enjoys: the theatre and our equipment. He would be the first (and probably only one) in line to see a play about an audio engineer and his misfit mixer.

Master Editor/Animator Denver, CO

Tom Hofmeister

Creative Director/Editor

Tom has been at Joyco for about 15 years as a creative director. If you need something cool, Tom's your guy. And as the father of two he makes for a great babysitter! (But you didn't hear that from me.)

excellent camera skills Denver, CO

Mark Flick

Director of Photography

Mark is a tough one to explain in a sentence or two. Let's try: expert camera tech, goofy, helpful, eats anything (even when he shouldn't), straight-forward, super friendly, genuine.

Video Marketing Production Denver, CO

Andrew Gabbert

Marketing Communications Assistant

As the youngest team member, Andrew's a production assistant, marketer, and web developer all in one. If only we could get him to quit listening to that racket he calls music.

Organized video production, Denver, Colorado

Julie Peterson

Office Manager

Our resident Broncos expert, Julie keeps all of the company stuff straight. With a young one and another on the way she's as fierce as ever and holds us accountable to ourselves. 

The Face of Leadership - video production Denver, CO

Bob Coffin

CEO and President

Bob is the big dog. Now there are two things he really enjoys: the theatre and our equipment. He would be the first (and probably only one) in line to see a play about an audio engineer and his misfit mixer.

Master Editor/Animator Denver, CO

Tom Hofmeister

Creative Director/Editor

Tom has been at Joyco for about 15 years as a creative director. If you need something cool, Tom's your guy. And as the father of two he makes for a great babysitter! (But you didn't hear that from me.)

excellent camera skills Denver, CO

Mark Flick

Director of Photography

Mark is a tough one to explain in a sentence or two. Let's try: expert camera tech, goofy, helpful, eats anything (even when he shouldn't), straight-forward, super friendly, genuine.

Video Marketing Production Denver, CO

Andrew Gabbert

Business Development

As the youngest team member, Andrew's a production assistant, marketer, and web developer all in one. If only we could get him to quit listening to that racket he calls music.

Organized video production, Denver, Colorado

Julie Peterson

Office Manager

Our resident Broncos expert, Julie keeps all of the company stuff straight. With a young one and another on the way she's as fierce as ever and holds us accountable to ourselves. 

Featured Blog Posts

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Contact Us

Behind the Scenes Boston Market All Good Campaign

Address

Joyco Productions
8795 Ralston Road
Suite #113
Arvada, CO 80004, USA

Phone

720-541-7905

Email

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