So this begs the question, if visual content is that important, why aren’t you using it more in your own marketing efforts? Give your customers and clients something to feed their hunger for research that gets your business in front of them when they’re ready for it.
A popular way to take advantage of video advertising is using explainer videos, which are short (and often animated) clips that give users insight into your company or products. In other words explainer videos explain things. Whether your marketing goals focus on brand awareness or creating a brand personality, explainer videos can help you achieve it in these four ways:
1) Explainer Videos Increase Awareness
It's easy to forget that YouTube is not just a video upload service - it's also the second biggest search engine in the world. Over 1.5 billion users use it to search for videos each month, and they're just waiting to discover your videos. Of course, these videos can also link to your website, which helps your SEO efforts. By simply creating post-worthy videos on YouTube, you can increase awareness of your company and its products. But even more important is the fact that Google owns YouTube and if you optimize your title, description (and some other factors) properly for your main keywords, you will see a thumbnail of your video on Google results on page #1 or #2! And that’s not just eye-catching fluff. It’s true. We’re doing it right now.
2) Explainer Videos Inform your Audience
What exactly does your company do? What benefits do your products and services offer your customers? You can probably answer these questions easily, but your audience might not be able to. Inform them than with a fun video that not only keeps their attention but also lets them know what they're getting into. For example, you could have short video segments where you demo how to use your product or tips and shortcuts to get more use from it.
Research has shown that we retain much more information if we see it, rather than reading it. It pays to use an explainer video to talk about your company and products rather than relying on a series of paragraphs online. In fact, it can go a long way toward ensuring that your customers understand what your company is and how they can benefit from its services.
The graphic below applies to video as well:
3) Explainer Videos Give your Brand a Voice
Brand personality is an interesting concept. Ideally, you want your customers to think of your brand almost as a person, with a very specific personality, but establishing that personality online can be difficult. After all, you're generally relying on text to convey your brand's voice, leaving your audience confused about what your company is truly like.
On the other hand, explainer videos that provoke an emotion give you the unique ability to present your brand and its personality in a simple, visual way. They allow you to create a brand personality that connects with your audience and increases conversion rates by up to 20 percent.
4) Explainer Videos Increase Profits
How about sales conversions? Ultimately, we're all interested in return on investment. All of your marketing efforts, from increasing awareness to informing your audience and giving your brand a voice, are ultimately geared toward increasing your business and its profits. So what could you do to increase profitability? You guessed it! Explainer videos do just that. And as KISSmetrics explains, the reason is simple:
People may not have a need for your particular product, but after watching a visual presentation, people may impulse-buy your product because they will want it.
If you use explainer videos to give your audience a better idea about the product and showcase its benefits, you begin establishing a relationship with your audience that is more likely to lead to a purchase. That's why explainer videos have become a crucial part of many companies' marketing strategies.
All four of these benefits are easily provable and backed by studies and statistics. Explainer videos help your marketing because video has been proven to increase brand awareness, inform your audience, help create a brand personality and increase your profits.
Oh by the way, we produce very nice explainer videos. Contact Joyco Productions today to learn more about explainer videos and how they could help you explain higher revenues to your bosses!