According to 2014 statistics, video marketing has started to offer marketers higher conversion rates and better ROI than the other forms of marketing they've been using. Of 235 B2B and B2C companies interviewed, 69% plan to use more video marketing in the future; and 71% noticed their video content converted notably better than their other content, (like text, infographics, social media and images etc.).
Did you know that the human brain processes visual information 60,000 times faster than it processes text? And over 90% of the information we process through our brains about the world around us is visual. There are literally over a dozen more reasons that visual content statistically outperforms plain text content.
These reasons are especially true when it comes to mobile video campaigns. According to HighQ:
- Online video now accounts for 50% of mobile traffic!
- 65% of viewers watch over 3/4 of the duration of the videos they're viewing,
- 78% of viewers watch videos online every week, and
- 55% watch videos online every day
Experts also believe that it will become more and more crucial to incorporate video into your marketing strategies in the coming years as well; and that it will take precedence over almost all other forms of online activity besides email. As a marketer, do you really want to waste all this valuable opportunity on amateur video production?
To summarize this content we put together this presentation. Check it out.
Why should I hire a professional for Video Production Services? Can't I just make my own simple videos and slide shows?
Well, fortunately for you we have already answered that question in this post here. Just keep in mind that you get what you pay for.
Getting Started with Video Marketing
Marketers are now using video marketing effectively for lead generation, product demonstration and to increase brand awareness. It's important to seriously ask yourself if you've begun to take advantage of video's power to persuade your audience.
We all know that effective marketing strategies are even more powerful when you're trying to attract a local or niche consumer base. How much business is slipping through your fingers because you're not using video marketing?
FYI, we can do this with you. So go check out our homepage to read more about us.