Albums, video games, and even major Hollywood films have received millions of dollars from fans and supporters who want to help bring their projects into fruition, and the site has become tremendously vital in funding over 200,000 creative projects worldwide!
A Kickstarter project is solely sponsored by donors’ pledges, therefore it’s important for creators to know how to sell their creative works to a wide audience. There are several methods to use to entice people to support your project, one of which is to create an effective and attractive video.
However, not everyone has the skill set to make a compelling video, so if you are in the Colorado area and want to make an awesome promotional video for your campaign, consider hiring a hometown, Denver, CO video production company (hint, hint).
Did you know that the brain can process audio-visual material 60,000 times faster than they can for text?! Since watching a video involves most of the senses, it becomes more memorable to the audience. As an article from Forbes.com states:
- Your video is basically an audio-visual summary of your whole campaign, and you want it to be an introduction that incites viewers to pledge right away. Your video is basically an audio-visual summary of your whole campaign, and you want it to be an introduction that incites viewers to pledge right away. Of course, you also want viewers to read the rest of the page and see how funny you are, what wonderful prizes you have to offer, and all that jazz—but people are busy. If you can sell your story in under a minute, you’ll be much better off.
Making a video for your project can be costly and time-consuming, but it’s a worthy investment when it gets the job done. If you expect people to part with their hard-earned cash to turn your ideas into reality, you might as well show them you’re worth it. Pull all the stops for your campaign. Let other people know you mean business, and that you will make good with your promise to deliver a project that your supporters will love.
For those of you who want to create an effective promotional video for a business in Denver, check out Joyco Multimedia, and see how we can help.
(Source: 9 Tips to Ace Your Kickstarter Campaign, Forbes)