Our clients hire us because we possess very specific and technical knowledge about the production process. For example, our knowledge of cameras, lenses, lighting, editing and recording devices that they themselves lack. Also, Joyco owns a great deal of production equipment that our clients would prefer not to own or purchase.
On the other hand, the client has a better idea of what's important to him/her regarding the production, more than anyone else involved with the project. Together the client and Joyco will create images necessary to communicate what the client feels is important.
So during the shoot, it's important for the client to be present to see creative process in action and to have input when questions regarding the content or intent of a certain shot need to be clarified. This is where collaboration is crucial and where Joyco differs from other production companies. Joyco feels the client knows best what his or her message is and therefore always insists the client be present at a shoot.
Together, with Joyco's technical knowledge and the client's knowledge of the message, a cohesive and logical video can be created that serves the client's needs.