Drone use would completely change how we as a production company and clients who want aerial footage, would think about the availability aerial footage. In the past, Joyco has had clients who really needed aerial footage to tell their story or illustrate a point in a sales presentation. Getting this footage necessitated renting a helicopter (expensive) and hoping you got a pilot who understood what footage was needed and could fly you into that position. Believe me, very few pilots are photographers and coming back with acceptable footage was always chancy.
With a drone, you could get exactly was needed for the shot. Since most of the time, shots from 1000 feet or less work best, a drone could give you the coveted elevated point-of-view without having to pay hundreds of dollars per hour for a full-sized machine. High angle shots could be used much more. Budgets could stretch further. Production value would increase. Amazing booming or high dolly shots for low and medium budget productions would be commonplace. No longer would clients have to compromise as to whether or not to use aerial footage.
We would now have another tool. A very powerful tool to create images. Imagine being able to create a dolly shot like the long rooftop chase in the James Bond film "Skyfall." The ideas that come to mind are mind-boggling. But like any tool, you wouldn't want to over use. Judicious use would be critical. Also, it could open up a whole new market for clients who want high quality aerial footage of construction sites or pipe line inspection tours, without having to invest in the hardware themselves.
So what does it all mean? Drones would allow moving or elevated shots where it was previously not practical. Shots could have new meaning that would affect story-telling concepts. Clients would have more choice. It's all about creating content. Drones would allow another method of content creation. And, turn a lot of videographers into pilots.
For more details check out the full article in this month's FORTUNE magazine.