Joyco had previously worked on several projects for Towers Watson that included production of employee benefit videos for leading companies in entertainment, mining, electronics, public utilities and health care. But these were primarily graphics based shows created in the edit suite. So it came as a pleasant surprise to TW that Joyco possessed, in-house, the talent and hardware necessary to pull off the shoot during Mr. Haley’s stop in Denver.
Once script approval was given, Joyco personnel swung into action. The idea was to shoot the CEO’s remarks with the Denver skyline in the background. Joyco’s Director of Photography, Mark Flick, visited TW’s downtown Denver offices and determined a good location for both technical and esthetic reasons. A plan “B” location was also scouted in case construction going on at the time of the shoot in the TW offices would interfere with recording clean audio. Then it was decided to use Joyco’s TeleScript teleprompter system combined with two Canon 60D DSLRS running simultaneously. This would give the shoot a filmic look and provide sufficient footage quickly enough, so multiple takes would not be necessary. Audio was recorded to a Tascam DR-60D digital audio recorder with an Audio Technica 835b shotgun microphone.
As it turned out, Mr. Haley was great in front of the camera, speaking sincerely and with conviction. The toughest part of the shoot was balancing exposure levels for the interior and exterior elements of the shoot while at the same time keeping reflections to minimum. After the shoot, video and audio files were transmitted to California for final inclusion in the finished video. Everyone was pleased with final results. TW was grateful to Joyco that the CEO’s schedule was kept in tact and the video would be completed on time and within budget.